|
|
|
|
Helping Online Publishers Compete for Ad Revenue
The Engage Interactive AdManagement Suite combines revolutionary targeting capabilities with world-class ad management technology to give online publishers more creative and effective ways to package their ad inventory. But the benefits extend beyond existing inventory. The Interactive AdManagement Suite also lets publishers target their visitors after they've gone on to other sites on the Internet, driving them back for repeat visits and providing additional opportunities to serve relevant content and ads.
Create innovative campaign packages
The Engage Interactive AdManagement Suite gives online publishers the targeting and delivery capabilities, including targeting by interest profiles, content, geography, and keywords, to create innovative campaign packages that really differentiate them from their competition. The solution also delivers a powerful platform for scheduling, delivery, and inventory projection. Best of all, it's the only ad management system that can assign, target, and deliver rich creatives across emerging platforms - all through a single user interface. And real-time Web-based reporting capabilities provide comprehensive performance feedback.
Deliver better results for advertisers' campaigns.
With the Engage Interactive AdManagement Suite, online publishers can deliver highly-targeted campaigns matched to their visitor's interests. Ads targeted to a visitor's interests are more likely to influence purchase behavior, driving advertisers to book future campaigns.
Better define online audiences
Only the Engage Interactive AdManagement Suite provides powerful profiling technology that identifies visitor's viewing, buying, and interest preferences, and targets with unprecedented accuracy. By identifying and delivering specific audiences, sites can offer advertisers more compelling buys, increasing the value of their advertising inventory. But the Engage Interactive AdManagement Suite goes one step further, delivering their advertisers one comprehensive visitor view that combines both online and offline data.
Retain loyal and profitable customers.
The Engage Interactive AdManagment Suite not only aids in customer acquisition, but has the unique ability to help retain customers as well. Through the power and reach of the Engage media network, Engage can retarget a site's visitors while they're on other sites, delivering timely and relevant messages and offers that drive them back for repeat visits and purchases. And since visitors don't have to divulge personally identifiable information to receive these personalized messages, sites can enhance their visitors experience while protecting their right to privacy.
Realize more revenue.
Only the Engage Interactive AdManagement Suite can help sites better compete for available advertising dollars by extending sold-out inventory areas, increasing the value of under-performing areas, and provide exceptional results on their advertisers' campaigns - all contributing to increased revenue.
To learn more about other Engage Product Suites, click on the links below.
Engage Customer Retention Suite
Engage Multichannel AdManagement Suite
Engage Multichannel Promotion Suite
|
|
|
