Engage B2B Media: The Right Information to the Right Audiences

Client:
TimeØ
One of Engage Business Media's newly formed alliances is with TimeØ, a business unit of Perot Systems. TimeØ is leading a revolution in the way business works by helping successful, established companies adapt their products, processes and business rules to the new reality: business-to-business electronic commerce.

TimeØ is the inventor of the Digital Marketplace, a high-value, rapid-growth business model where alliances of companies - competitors and collaborators alike - establish a new line of business that serves customers better, lowers transaction costs and takes advantage of the growing presence of the Internet. TimeØ believes, as do many analysts and business leaders around the globe, that Digital Marketplaces are the most effective way to conduct business now and for many years ahead.

Digital Marketplaces offer both customers and participants better market access and increased transaction efficiencies. TimeØ's development of leading Digital Marketplaces includes work with W.W. Grainger to create both the business model and technology platform for OrderZone.com; the design and delivery of the recently announced BillingZone.com; and work with MetalSite. Currently, TimeØ is providing services to companies in many major industries, including electronic components, forest products, medical supplies, construction, healthcare, chemicals, media and others.

Solution:
Engage Business Media works closely with TimeØ's SkyIron service offering team, which delivers advanced e-commerce and business capabilities to Internet hubs and community Web sites that support small and medium-sized businesses. SkyIron's search engine, SkySearch, is already in production, providing Web sites with customized, Internet-wide searches, including both content and results. The search results pages are coupled with on-line banner advertising provided via the Engage Business Media relationship.

Results:
What makes the partnership between Engage Business Media and TimeØ's SkyIron ideal is the fact that both target the same client base - Web sites with vertical industry and B2B focus - with complimentary offerings. Engage Business Media provides sales for online advertising inventory while TimeØ provides services such as its customizable search technology from SkyIron. And the shared marketing efforts help both companies to bring on new business. TimeØ has been able to penetrate a new market of customers with the help of Engage Business Media's targeted SOHO category of small to medium sized businesses.

Mark Teflian, President and CEO of TimeØ, is very excited about the opportunities created by TimeØ's partnership with Engage Business Media. According to Telflian, relevant advertising has a place in every step of what TimeØ characterizes as the "long running transaction," and is the only thing that can satisfy exchanges between small businesses. "What appealed to us most was Engage Business Media's viewpoints and relevancy of targeting ads. And it's not just the relevancy in the banner ads, it's the relevancy in transactions and workflows that help us get information to the right audience at the right time," said Teflian.

To find out more about how you can benefit from our business media solutions click here: Engage Business Media

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