Engage Media: A Targeted Approach

Client:
StudentUniverse.com
StudentUniverse.com provides travel resources, online ticketing and services for todays
college student.

Objective:
The company implemented a sweepstakes, which would target college students with
the possibility of winning roundtrip airfare and other prizes. The goal of the sweepstakes
was to provide StudentUniverse.com with vital information on its users through an opt-in
form that would collect personal data about the users, and increase subscriptions to the
company's e-mail newsletter.

StudentUniverse.com wanted to promote its sweepstakes program by targeting ads to college students, ages 18 to 26, on sites across the Web. However, the company did not want to rely on simply placing ads on random sites that students may visit. In order to maximize the effectiveness and value of their campaign, they needed a solution, which would help get the attention of this very targeted audience and eliminate a lot of the guesswork as to what sites they may be visiting.

Solution:
StudentUniverse.com chose Engage Media Audience Profiling to help identify audiences and target them across the Web. The solution was implemented in the spring of this year, and in just a few short months, the results have been impressive.

Results:
Click-through rates on ads placed using Engage Media's Audience Profiling averaged close to .7% higher than any other solution the company used to target its campaign. Also, as a result of Audience Profiling, 86% of the people who registered for the sweepstakes were college students within StudentUniverse's.com's target audience group, displaying that Audience Profiling helped the company direct its online campaigns to the appropriate user base and delivering the results that StudentUniverse.com was seeking. To date, over 4,000 people have registered for the sweepstakes, 65% of which have opted-in to future mailings distributed by the site. Nearly 1,400 people have requested the StudentUniverse.com newsletter, growing the company's direct e-mail database to 5,060.

To find out more about how you can create a marketing solution with these types of results click here: Engage Media

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