Engage Media: Optimization through Engage Media

Client:
Gallerize.com
Gallerize.com is an online art site that enables customers to custom frame art and also creates a community for those who appreciate art.

Objective:
Gallerize.com approached Engage Media to help them identify and reach their online target audiences in the most cost-effective manner.

Solution:
By implementing an aggressive banner and site optimization strategy, Engage Media decreased the cost-per-click (CPC) by 80% from the first to last week of the campaign and increased the campaign's click-rate by 79% from the initial week of the campaign to the final week, as a result of both creative and site optimization. In addition, Engage Media was able to identify two content categories: International and News & Information, which generated the most efficient traffic.

Results:
"With Engage Media's optimization we were able to reduce our cost per click, increase our click through rates and identify the top content categories that generate the best traffic to our site," said Betty Hayes, plant manager, Gallerize.com. "We were able to work directly with our media consultant who understood our goals and objectives and recommended the best strategy to identify and reach our target audience and increase our overall ROI."

To find out more about how you can create a marketing solution with these types of results click here: Engage Media

Back To Case Studies
Return to top