Engage Media: Establishing Brand Image

Client:
Ford Outfitters
Ford Outfitters is a Web site of Ford Motor Company specifically focused on sports utility vehicles (SUV's).

Objective:
Ford was interested in establishing brand image for growing family of SUV's by increasing traffic to Ford Outfitters Web site.

Solution:
Engage Media created and customized a Ford sponsorship campaign on MoutainZone.com's Mt. Everest 2000, a site containing interactive reporting of expeditions to the world's highest peak. The Mountain Zone sponsorship included banners, buttons and integrated branding for Ford Outfitters, all designed to establish brand image and create brand awareness.

Results:
The campaign resulted in an increase in overall click rate to 4.5%.

To find out more about how you can create a marketing solution with these types of results click here: Engage Media

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