Engage Media: Creating Meaningful Awareness

Client:
AllMeetings.com
A powerful Web site that is revolutionizing the way meetings are planned, AllMeetings.com's innovative site allows meeting planners to handpick from thousands of hotels in minutes. By saving both time and money and improving the quality of the meeting while doing so, AllMeetings.com is motivating meeting planners to use the Internet.

Objective:
AllMeetings.com came to Engage Media with the goal of getting the attention of women (who represent the majority of their audience) and driving them to their site. They also wanted to improve upon the industry average click-through rate (between .3% and .4%).

Solution:
AllMeetings.com decided to advertise within the Engage Media Network - specifically, the Women's and Business Categories. AllMeetings.com ran two run-of-category, banner ad campaigns in both women and business categories.

Results:
AllMeetings.com immediately enjoyed a 1.5% click-through rate - much higher than the industry average. The company has been very happy with its campaign results.

To find out more about how you can create a marketing solution with these types of results click here: Engage Media

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