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With Engage, Business-to-business (B2B) marketers finally have an expert ally who really understands their needs. B2B advertising is different, and we have the products, services and specialized expertise to help B2B marketers and Web sites get results.
- Engage Business Media
is the first and only division
of a major online marketing company dedicated to
B2B online advertisers. Engage Business
Media provides B2B marketers with an online network
for placing interactive advertising, such as banner
ads, on a specific site, within a specific vertical
audience group or across more than 165 B2B
sites - as well as allowing you to advertise across
our network of highly targeted e-mail newsletters.
- Engage AdKnowledge
allows B2B marketers to execute, measure and optimize
online marketing programs for superior results. Use the AdKnowledge System to facilitate planning, buying, trafficking and managing campaigns. eAnalytics goes beyond simple reporting to provide insights into the key drivers of online user behavior. Armed with a better understanding of what's happening, marketers can go back to the AdKnowledge System to make changes in the frequency and sequencing of messages to individuals or groups for optimization of their ROI. Or, if they prefer, we'll handle the optimization for them.
- Engage I/PRO
provides B2B marketers with consistent, conservative and audited reports on site traffic patterens and audience activity, including measures of unique visitors, reach, frequency, duration of visit, and average pages requested per visit. I/PRO's in-depth audit reports enable sites to validate their success in driving traffic, while reassuring advertisers, investors and partners that they're reaching the correct audience.
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