Engage, Inc.'s commitment to online privacy is further evidenced through our active membership and participation in the following standards-setting organizations that are focused on the maintenance and preservation of information privacy.

TRUSTe
TRUSTe (www.truste.org) is an independent, non-profit privacy initiative dedicated to building users' trust and confidence on the Internet and accelerating growth of the Internet industry. TRUSTe has developed a third-party oversight "seal" program that alleviates users' concerns about online privacy, while meeting the specific business needs of each TRUSTe licensed Web site.

The TRUSTe program is backed by a multi-faceted assurance process that establishes Web site credibility, thereby making users more comfortable when making online purchases or providing personal information.

Engage is a Corporate Sponsor of TRUSTe. Our Web site privacy policy complies with Trustee requirements, and our CTO, Dan Jay is on the Trustee Board of Advisors.

Online Privacy Alliance (OPA)
The Online Privacy Alliance (www.privacyalliance.org) is a cross-industry coalition of more than 60 global companies and associations committed to promoting the privacy of individuals online. The Alliance is an ad hoc organization. Its sole purpose is to work over the coming year to define privacy policy for the new electronic medium and to foster an online environment that respects consumer privacy.

The OPA created guidelines for privacy policies, a special policy on the collection of individually identifiable information from children and a framework for enforcement that gives policy teeth. Many Alliance companies are now working on one of several "seal programs" -- independent third parties like, BBBOnLine and TRUSTe that will monitor a company's compliance with its own stated policy.

Engage is a Corporate Member of OPA and fully endorses its mission.

World Wide Web Consortium (W3C)
The W3C (www.w3.org) is a non-profit international industry consortium, jointly hosted by the Massachusetts Institute of Technology Laboratory for Computer Science [MIT/LCS] in the United States; the Institut National de Recherche en Informatique et en Automatique [INRIA] in Europe; and the Keio University Shonan Fujisawa Campus in Japan. The W3C is dedicated to developing common protocols for the World Wide Web that promote its evolution and ensure its interoperability. Services provided by the Consortium include: a repository of information about the World Wide Web for developers and users; reference code implementations to embody and promote standards; and various prototype and sample applications to demonstrate use of new technology.

The Platform for Privacy Preference (P3P) is a project of the World Wide Web Consortium. P3P has been designed to promote privacy and trust on the Web by enabling service providers to disclose their information practices, and enabling individuals to make informed decisions about the collection and use of their personal information.

Engage is an active participant in the Platform for Privacy Project and a co-author of the P3P Protocol.

For more information on P3P, visit: (W3C - Platform for Privacy Preferences Project (P3P)

Internet Engineering Task Force (IETF)
The IETF (www.ietf.org) is a largeinternational community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture and the smooth operation of the Internet. It isto any interested individual. The actual technical work of the IETF is done in its working groups. Engage is the author of an Internet Draft submitted to the HTTP Working Group of the IETF that allows web servers to inform users of their privacy practices with regard to HTTP cookies. The proposal recommends that Web sites use "TrustLabels" to associate their Internet privacy practices with information exchanged through cookies. TrustLabels are an implementation of the P3P specification into browser cookies, and they conform to the Platform for Internet Content Selection (PICS) standard. They tell visitors how a Web site will use information stored in a cookie or derived from a cookie. Users will have the ability to accept or reject the sites data practices.

For more information on the Trust Label draft submittal, visit:
IETF Internet Draft - "HTTP Trust Mechanism for State Management"

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