Engage, Millward Brown IntelliQuest Create Alliance to Measure Brand-Building Effectiveness of Online Advertising
BrandImpact(TM) Gives Engage the Leading Independent Solution for Assessing Brand Success on the Internet
Andover, MA, May 2, 2001 - Engage, Inc. (Nasdaq:ENGA), a leading enterprise marketing software and interactive media company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced an agreement with Millward Brown IntelliQuest, a foremost provider of research services to Internet and technology companies and online advertisers, to deliver the industry’s leading third-party independent online brand research.
Through the agreement, Engage will offer its customers Millward Brown IntelliQuest’s BrandImpact д research solution ѕ a study providing online advertisers with the ability to test banners, rich media and streaming ads with the same metrics that offline advertisers use to assess brand awareness, brand image, brand consideration and ad diagnostics.
Incorporating Millward Brown’s 25 years of brand and advertising research expertise, BrandImpact analyzes how online ads are performing, and reports results in real-time on the Web. It measures all types of online ads -- from banners to rich media to streaming media -- and uses a comprehensive consumer survey to pinpoint exactly how the brand is impacted and how the advertising is perceived.
“Engage is offering the only independent brand research measurement service in the third party ad serving market,” said Tony Nuzzo, CEO of Engage. “With this service, we can help marketers – especially traditional marketers – assess the impact of online spending and demonstrate its effectiveness. As confidence in the medium grows among traditional advertisers, we believe they will shift more of their ad dollars to our network.”
“We are delighted with Engage's use of BrandImpact,” said Duncan Southgate, Account Group Director at Millward Brown IntelliQuest. “We are very much looking forward to delivering BrandImpact's comprehensive learning to Engage clients.”
About Millward Brown IntelliQuest
Millward Brown IntelliQuest is the technology and online research center of the Millward Brown Group, one of the ten largest research consultancies in the world. A leading provider of marketing research to Internet and technology companies and online advertisers, Millward Brown IntelliQuest provides marketing research services enabling clients to understand and improve the strategic position of their brands, products, media or channels. It offers online advertising and sponsorship research, Web site evaluation, custom research solutions, market and brand tracking, media research, business-to-consumer and business-to-business online marketplace tracking. Under the name MBInteractive (recently merged into Millward Brown IntelliQuest), Millward Brown was the first to test the branding effect of online advertising in 1996, and have since tested hundreds of online ads across multiple different formats. For more information, visit www.intelliquest.com or www.millwardbrown.com.
About Engage®
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U ENGAGE or visit www.engage.com.
Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.
Engage Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, the statement regarding the Company’s belief that traditional marketers will shift more advertising dollars to Engage’s online advertising network, are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties that could cause Engage's future results of operations to differ materially from those anticipated. These risks include the growth in online advertising, Engage’s ability to increase sales of its software and media offerings, the impact of competition within its industry, its ability to enter into additional strategic relationships, and other risks detailed in Engage's 2000 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.
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