Engage Solution Selected by Meijer, Inc. to Improve Efficiency and Effectiveness of Marketing and Advertising Efforts
Solution Enables Greater Customer Relevance in Campaigns and Competitive Advantage in Production Processes
ANDOVER, Mass., February 10, 2003 - Engage, Inc. (OTCBB: ENGA), a leading provider of advertising, marketing and promotion (AMP) software solutions, announced today that Meijer, Inc., one of the leading supercenter retailers in the United States, has selected to partner with Engage. Meijer, which specializes in value-added in-store services, has selected Engage to streamline marketing and advertising processes and create competitive advantage through increased personalization in their marketing efforts. The enterprise-wide Engage software solution will allow Meijer to better control personalized messaging and targeting efforts and will also speed production of advertising circulars and in-store promotional marketing material.
A senior Meijer executive who was intimately involved in this decision stated, “We continually seek avenues that allow us to increase efficiency and focus on our main task of delivering value to our guests. Our business is highly competitive and we continually look for ways to better position ourselves in the marketplace. In our search of leading AMP providers, we found Engage best equipped to meet both our immediate and future needs. We are confident that their industry knowledge and experience will translate into both top- and bottom-line results for Meijer.”
“We are excited to partner with Meijer and look forward to helping the company achieve its goals,” said John Barone, President and Chief Operating Officer of Engage. “We are committed to operational excellence for our customers, and to delivering solutions that provide value and a compelling return-on-investment. We are pleased to have Meijer on-board as part of the Engage family.”
Meijer joins a growing list of industry leaders in the retail space who have adopted the Engage software solution for managing complex advertising, marketing or promotion campaigns. Solutions from Engage reduce the advertising lead-times most companies face today and also increase versioning capabilities. Customers utilizing an Engage solution have the capability to produce materials more quickly and efficiently, thus enabling an increased focus on core business initiatives rather than costly manual, time intensive tasks. As such, Engage’s software solutions have significant positive impact on operational procedures and revenue results.
About Engage, Inc.
Engage, Inc. (OTCBB: ENGA) is a leading provider of advertising, marketing and promotion (AMP) software solutions. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. Engage is headquartered in Andover, Massachusetts, with European headquarters in London. For more information on Engage, please call 877-U ENGAGE or visit http://www.engage.com Engage is a trademark of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
About Meijer
Meijer, Inc., founded in 1934, is a family-owned and operated grocery and general merchandise retailer operating 156 stores throughout Illinois, Indiana, Kentucky, Michigan, and Ohio. Additional information about Meijer can be found on the INTERNET at http:\\www.meijer.com.
Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking statements about us, including statements regarding the benefits Meijer will derive from using Engage’s software products, and statements that Engage's software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, boosts productivity and results in higher ROI from marketing programs and advertising campaigns. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2002 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
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