Albertson's Selects Engage to Streamline Advertising Production Process
Agreement Delivers Increased Marketing Efficiency Through Centralized Approach
ANDOVER, Mass., November 25, 2002 - Engage, Inc. (ENGA) , a leading provider of advertising, marketing and promotion (AMP) software solutions, announced today that Albertson's, Inc. (ABS) , one of the world's largest food and drug retailers, has selected Engage to automate and streamline print advertising production for its more than 2000 grocery stores.
Representing a significant enterprise-wide software investment, Albertson's selected Engage to improve workflow, simplify overall marketing processes and increase efficiencies in advertising and marketing production across each of its divisions. Engage's software solution helps deliver greater control and timely, consistent distribution of Albertson's' daily and weekly advertising circulars as well as streamline development of its promotional marketing collateral.
"Especially in today's economy, retailers like Albertson's are looking to us for solutions that not only provide a compelling return-on-investment but also free-up their valuable resources and talent," said John Barone, president and chief operating officer, Engage. "We greatly value this new partnership with Albertson's; the relationship truly underscores our capabilities and commitment to delivering outstanding software solutions."
Albertson's is the latest company to adopt Engage software solution for managing complex advertising, marketing or promotion campaigns. Solutions from Engage reduce advertising lead-times facing companies today and increase versioning capabilities. Customers utilizing an Engage solution produce materials more quickly and efficiently, and concentrate more on their businesses and less on costly manual, time intensive tasks. As such, Engage's software solutions benefit bottom-line operational issues while enabling top-line revenue enhancements.
About Engage, Inc.
Engage, Inc. (ENGA) is a leading provider of advertising, marketing and promotion (AMP) software solutions. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. A publicly owned company, Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit http://www.engage.com
Engage, ContentServer, ApprovalServer and PromoPlanner are trademarks of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
About Albertson's, Inc.
Albertson's, Inc. is one of the world's largest food and drug retailers, with annual revenues of approximately $35 billion. Based in Boise, Idaho, the Company employs more than 200,000 associates and operates approximately 2,300 retail stores in 31 states, under the trade names Albertson's, Jewel-Osco, Acme, Sav-on Drugs, Osco Drug, Albertson's-Osco, Albertson's-Sav-on, Max Foods and Super Saver.
Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking statements about us, including statements regarding the benefits Albertson's will derive from using Engage's software products. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.
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