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Industry Information
At Engage, we work hard to make online marketing
work for you. This section of our site is dedicated
to help you make better-informed decisions about online
marketing and publishing, and ultimately share information
about the industry. Below you will find many useful
industry resources and contacts.
Engage Resources
Discussion Lists
Industry Organizations
Internet Privacy
Legal Resources
Newsletters and E-mail Subscription
Sources
Research, Statistics and Demographics
Standards and Guidelines
Trade Publications and Related Sites
Other Industry Resources
Engage Resources
The
Right Impression
Features, industry trends and hot tips from Engage's
monthly online newsletter to help you make better-informed decisions
about online marketing and publishing, and maximize your bottom line.
Click
here to view the most recent issue of The Right
Impression.
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Online
Advertising Report
Every quarter, Engage AdKnowledge publishes the Online Advertising
Report (OAR), a collection of trends demonstrating
current happenings in the Web advertising industry
gathered from the AdKnowledge System.
Click
here for the most recent quarterly OAR results.
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Engage Industry Involvement
Engage believes that one of its main functions is
to help the Web as an industry set standards and grow
together. Toward this end, we participate in several
key industry associations.
Internet Advertising Bureau
Engage is on the board of directors and is an
active member of the Internet Advertising
Bureau. The IAB is the only industry association devoted
exclusively to promoting the use and effectiveness
of advertising on the Internet. General members include
companies that are actively engaged in the sales of
advertising. The organization membership also consists
of companies that support advertising sales activities
such as measurement companies, research suppliers,
traffic companies and organizations from related industries.
Advertising Research Foundation
Engage participates in panels and discussions with
the ARF. The principal mission of the ARF is to improve
the practice of advertising, marketing and media research
in pursuit of more effective marketing and advertising
communications.
FAST
Engage is actively involved with FAST, the broad-based
industry group that is dedicated to accelerating the
development and broad use of digital advertising.
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Discussion lists
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Industry Organizations
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Internet Privacy
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Legal Resources
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Newsletters and E-mail Subscription Sources
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Research, Statistics and Demographics
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Standards and Guidelines
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Trade publications and related sites
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Other industry resources
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