CONTACT:
Su Doyle, ADSmart.net
Phil Margolis, Sandy Bay Software, Inc
PC Webopaedia Announces Membership in the ADSmart.net Online Advertising Network
Joins ADSmart to leverage the cost-efficiencies
of the network advertising buy online and automated total package of
advertising management services
February 1997
ROCKPORT, MA [Date] – Sandy Bay Software, Inc today announced that it has signed ADSmart.net to sell and manage advertising for its
PC Webopaedia web site. The site is the premier Web resource for information about personal computers and has won numerous awards, including being named one of PC Magazine's top 100 web sites in its February 1997 ranking. PC Webopaedia joins a dozen other web sites in a new network that provides interactive media buying efficiencies and ushers in a new era in online advertising. PC Webopaedia's Web site is located at http://www.pcwebopaedia.com.
As a member of ADSmart.net, PC Webopaedia leverages ADSmart's unique site classification system in order to offer highly targeted audiences of computer users to potential advertisers and to expand revenue opportunities. As a result of its affiliation with ADSmart.net, PC Webopaedia is also able to offer advertisers guaranteed impressions and comprehensive reports on the impression delivery and click through performance of the campaign .
"We are pleased to be one of the first Web sites to join the ADSmart.net network," stated Phil Margolis, Sandy Bay Software's president. "The PC Webopaedia is organized around more than 2,000 computer-related keywords and ADSmart's unique system enables our advertisers to use these keywords to target specific audiences."
"We are delighted that PC Webopaedia has chosen to join ADSmart.net," says Martin Lowrie, President of ADSmart. "Award-winning sites like this deliver a high-quality audience to advertisers. Advertisers buying PC Webopaedia through ADSmart will be able to broaden the reach of their campaigns against a highly qualified audience of people interested in a broad range of computer hardware and software products."
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for planning, buying, and analyzing Internet advertising campaigns that is fully automated. ADSmart is committed to enable advertisers, advertising agencies and Web publishers to capitalize on the Internet as an emerging mainstream advertising medium through its technology, consultative relationships and experience in direct marketing, advertising, software development and Internet operations. ADSmart has created an Internet based system to provide agencies, advertisers and Web publishers the tools and services needed to conduct successful and profitable Internet advertising campaigns. ADSmart is a whollyowned subsidiary of CMG Information Services, a leader in technologybased direct marketing services. ADSmart was founded in April July 1996 and is headquartered in Andover, Massachusetts. Additional information about ADSmart can be obtained on the Internet a
, by sending e-mail to info or by calling 888-559-8222 (508-684-3780 outside the U.S.).
About PC Webopaedia
PC Webopaedia the premier Web resource for information about personal computers. A cross between a Web index and an encyclopedia of personal computer information, PC Webopaedia contains clearly written descriptions of more than 2,000 computer terms, plus links to thousands of other Web pages where readers can find additional information. The descriptions and links are updated daily by their staff of writers, editors and researchers. Additional information about PC Webopaedia is available at http://www.sandybay.com/products.html, by sending e-mail to pmarg or by calling .
NOTE: PC Webopaedia and Webopaedia are trademarks of Sandy Bay Software, Inc. ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all
trademarks or service marks of CMG information Services. All other product or
company names mentioned are trademarks of their respective owners.
CONTACT:
Su Doyle of ADSmart Corporation
sdoyle
Phil Margolis of Sandy Bay Software
pmarg
