CONTACT:
Joseph Mouzon, NetNoir Online
Jim McManus, The Weber Group
NetNoir Online Chooses ADSmart.net to Provide Comprehensive Advertising Services
NetNoir Online signs up with ADSmart to maximize attractiveness
for advertisers targeting African-American professionals
June 11, 1997
SAN FRANCISCO, June 11 /PRNewswire/ -- NetNoir Online, the "Soul of
Cyberspace" and premier black interactive culture and entertainment site on
the Web, announced that it has joined ADSmart.net, the first network to fully
automate the online advertising process. Currently celebrating Black Music
Month, NetNoir joins approximately sixty-five other high quality sites as
members of ADSmart.net(TM). NetNoir, as a member of ADSmart.net, is now able
to leverage ADSmart's TrueTargeting(TM) methodology to provide better results
for advertisers and expand the site's revenue potential. Because of NetNoir's
membership in ADSmart.net, advertisers will have access to a highly-targeted
audience: affluent, technology-savvy African American professionals.
NetNoir's Web site is located at http://www.netnoir.com. ADSmart is located
at .
In existence since 1995, NetNoir Online is a well-established site with
constantly updated information and events for black professionals. Chat
events with such luminaries as Stevie Wonder, Carl Lewis and Anna Deavere
Smith and business networking events have clearly provided African-Americans
with an online, interactive community that caters to both career advancement
and leisure pursuits. NetNoir tapped ADSmart for its fully automated Internet
advertising management system and ability to match advertisers with qualified
potential customers.
"NetNoir Online is continually expanding our already established reach
among African-American professionals by providing them with features on music,
entertainment and sports." stated David Ellington, President and CEO of
NetNoir. "We have focused on furnishing information and entertainment for
black professionals for over two years. By working with ADSmart.net, we are
able to remain focused on our strengths -- developing NetNoir's content,
without the major investment of creating and maintaining advertising revenue.
ADSmart's seasoned media sales team will introduce us to major consumer and
business to business advertisers."
"NetNoir's joining of ADSmart.net is another indication of our network's
rapidly growing popularity in the Internet community," said Martin Lowrie,
President of ADSmart. "The addition of NetNoir Online provides our network
with an expanded base of African-American professionals. NetNoir's site is
content-rich, well-designed and ideal for advertisers wishing to reach a loyal
community of the most affluent African-Americans online."
About NetNoir
NetNoir Online, the "Soul of Cyberspace" is the home for black interactive
culture and entertainment on the Web. NetNoir offers a wide scope of interest
areas, ranging from networking for business owners and professionals, to
features on music, entertainment and sports. As the first-ever site of its
kind, NetNoir has built a loyal community of the most affluent African-
American professionals online. NetNoir Inc. is based in San Francisco and was
founded in 1995 with a mission to bring global Afrocentric programming to the
Internet through its first business, NetNoir Online. NetNoir Inc. is an
African-American majority-owned firm. More information on NetNoir Online can
be found at http://www.netnoir.com.
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for planning, buying, and analyzing Internet advertising campaigns that is fully automated. ADSmart is committed to enable advertisers, advertising agencies and Web publishers to capitalize on the Internet as an emerging mainstream advertising medium through its technology, consultative relationships and experience in direct marketing, advertising, software development and Internet operations. ADSmart has created an Internet based system to provide agencies, advertisers and Web publishers the tools and services needed to conduct successful and profitable Internet advertising campaigns. ADSmart is a whollyowned subsidiary of CMG Information Services, a leader in technologybased direct marketing services. ADSmart was founded in April July 1996 and is headquartered in Andover, Massachusetts. Additional information about ADSmart can be obtained on the Internet a
, by sending e-mail to info or by calling 888-559-8222 (508-684-3780 outside the U.S.).
SOURCE ADSmart Corporation
ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all trademarks or service marks of CMG Information Services. All other product or company names mentioned are trademarks of their respective owners.
CONTACT:
Joseph Mouzon of NetNoir Online
majonenn
Jim McManus of the Weber Group
jmcmanus
