CONTACT:
Su Doyle, ADSmart.net
Jim McManus, The Weber Group
Peter Delgrosso, The Weber Group
IUMA, YACK!, ROCKNET AND TEN OTHER ENTERTAINMENT SITES SIGN ON AS MEMBERS OF THE ADSMART.NET ONLINE ADVERTISING NETWORK
Thirteen new member sites add over seventeen million monthly impressions of highly-targeted music, chat, and gaming aficionados
March 26, 1997
Chicago, IL (@dtech Booth #603) and Andover, MA - March 26, 1997 - ADSmart Corporation, creator of the first fully automated system to manage the online advertising process,
announced today that thirteen distinct entertainment oriented sites have become members of ADSmart.net, the company's rapidly expanding network collaboration which fully
automates the interactive media buying process for advertising agencies and Web sites. The thirteen sites, which include Delphi Internet Services, GrokkSoft, Internet
Underground Music Archive (IUMA), LotteryUSA, MeccaWorld, MysteryNet, Planet Direct, RockNet, TheCase, The Chathouse, The Student Center, Worldwide Internet
Live Music Archive (WILMA) and YACK! constitute a broad spectrum of highly-targeted audiences for advertisers looking to reach web chatters, movie buffs, jazz enthusiasts,
lottery players, alternative music fans, racing gamers, concert-goers, puzzle-solvers, mystery fans, local community participants, travelers, food aficionados and entertainment
seekers of all ages. The ADSmart site is located at .
By becoming members of ADSmart.net, these Web sites leverage ADSmart's sophisticated page-level site classification system to offer highly targeted entertainment
audiences to potential advertisers and expand revenue potential. Sites are also able to offer advertisers comprehensive hourly online reports on impression delivery
and click-through performance of their advertising campaigns as a result of their affiliation with ADSmart.net.
"We are excited to have a variety of high-profile entertainment sites join ADSmart.net," stated Martin Lowrie, President of ADSmart.
"Entertainment oriented Web sites are one of the most frequented on the Web and are areas where viewers are highlyto advertising
relating to the site. Our entertainment sites offer an interactive entertainment experience, well-designed sites, and strong, rapidly growing loyal
audiences at all age levels. Advertisers purchasing ad space on our entertainment sites through ADSmart can be confident they are expanding
the scope of their campaigns across an enthusiastic audience of entertainment seekers."
Entertainment sites Internet Addresses
Media kits for all properties are posted online at /l4_network
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for planning, buying, and analyzing Internet advertising campaigns that is fully automated.
ADSmart is committed to enable advertisers, advertising agencies and Web publishers to capitalize on the Internet as an emerging mainstream advertising medium
through its technology, consultative relationships and experience in direct marketing, advertising, software development and Internet operations. ADSmart has created
an Internet based system to provide agencies, advertisers and Web publishers the tools and services needed to conduct successful and profitable Internet advertising
campaigns. ADSmart is a whollyowned subsidiary of CMG Information Services (NASDAQ: CMGI), a leader in technologybased direct marketing services.
ADSmart was founded in June July 1996 and is headquartered in Andover, Massachusetts. Additional information about ADSmart can be obtained on the Internet at ,
by sending e-mail toinfo or by calling outside the U.S.).
ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all trademarks or service marks of CMG Information Services. All other product or company names
mentioned are trademarks of their respective owners.
CONTACT:
Su Doyle of ADSmart Corporation
sdoyle
Jim McManus of the Weber Group
jmcmanus
Peter Delgrosso of the Weber Group
pdelgrosso
