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www.yack.com
Site Description:
YACK! is the Internet's ultimate guide to online chats. It's the only site on the World Wide Web that provides complete information and comprehensive daily listings about the latest interactive chats taking place. Howard Rheingold's critically acclaimed online community at Electric Minds calls YACK! "a terrific resource to find like-minded people on the 'net to talk to in real time."
YACK! is divided into three main sections: a Calendar database that serves up a daily schedule of interactive chats taking place all over the Internet in a "TV Guide" format; an Editorial section where chatters get insightful coverage of upcoming chats with a Spotlight feature that highlights a specific chat event; and, a Listing section where chats are listed by a specific topic or subject.
YACK! offers advertisers a broad audience exposure through its breadth of partnerships on a variety of sites such as City Search, which offers localized chat listings, Toronto Star, Minneapolis Star Tribune and Mountain Lake Software's CyberKids and CyberTeens.
Audience Description:
According to The Forrester Report, Volume Three, Number Two, Chat Matters, "Chat attracts the type of people who like to talk on the phone or watch talk shows…." Advertisers have an opportunity to capitalize on the viewer's real-time interest at the moment they are searching for web resources to satisfy that interest.
Advertising Opportunities:
Advertisers can target specific audiences by placing banners in relevant subject areas such as, sports, recreation, business/economy, education, news, entertainment, health, and computers/Internet. YACK also offers geographic and demographic targeting through its many affiliates.
Monthly Ad Impressions:
160,000
Ad Specifications:
468x60
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