To place advertising on this site, contact an ADSmart representative at .

ADSmart can pinpoint the right location(s), down to the page level, for your ad on this site using ADSmart's unique methodology, TrueTargeting. TrueTargeting combines demographic and psychographic criteria with behavior-based targeting for the best of both worlds.

http://www.sports-supersite.com

The Virtual Store area of the site contains a collection of shopping sites offering product information and retailer locations. Consumers have access to the individual web sites of over 160 sporting goods retail chains in the Retailer Sites section. The Information Bureau area gives consumers access to directories and links to 250 sports, leisure and fitness magazines, hundreds of articles on sporting goods products, links to team sports sites, and 600 pages of sports associations. Sweepstakes offering sporting goods products and links to merchandise specials at participating retailers can be found in the Front Office section. New features include an online sports bookstore and extreme sports store.

Audience Description:
Sporting goods consumers are in the middle to upper income bracket, well-educated and approximately 60% male. The average sales in sporting goods stores is $130 and average annual sporting goods, leisure and fitness household purchase is $1,500. Source - The National Sporting Goods Association.

Advertising Opportunity:
Consumers return often to locate product and retailers, to find out about sales and to receive on-line coupons. Ninety percent of all sporting goods product sales are made through retail stores (1997 NSGA data). Advertisers and retailers alike can use this site as the "fulfillment" location for their banner ads, driving sales through the retail channel.

Special sponsorship opportunities are available such as yellow pages directory listings for retailers and sport or product "sponsored content" areas.

Monthly Ad Impressions:
250,000

Ad Specifications:
468 x 60