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TrueTargeting combines demographic and
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www.golf.com
Site Description:
NBC Sports and New York Times' golf magazines have teamed up to form golf's most formidable site on the Web. The nature of the ever-changing content of the golf.com site means that viewers return to the site frequently to keep abreast of breaking news, get tips and instruction from professional golf instructors, chat live with golf notables, and access the Places to Play database to get detailed information on more than 25,000 golf courses and resorts across the U.S. and around the world.
NBC Sports provides colorful news and features on its unparalleled golf broadcast schedule, its first rate roster of announcers and other aspects of its golf broadcast for the NBC Golf Tour portion of the golf.com site.
GOLF DIGEST brings its unequaled monthly package of instruction, profiles and travel features along with news and opinion columns from its leading contributors. GOLF WORLD adds it unmatched global coverage of tours and tournaments and GOLF SHOP OPERATIONS contributes its authoritative coverage of the explosive golf industry.
Advertising Opportunity:
NBC Sports' and GOLF DIGEST's golf.com brand name provides a highly believable and credible environment for your advertising message. Golf.com is updated around the clock and is cross-promoted during NBC Sports broadcasts and in print ads in GOLF DIGEST, GOLF WORLD and GOLF SHOP OPERATIONS. Special sponsorship opportunities can be created to match your advertising objective.
Audience Description:
Golf is a huge market that continues to grow. Nearly 25 million people in the U.S. play golf and more than 4.2 million golfing households have computers. The golfing audience is predominately male, although the Women in Golf section of GOLF DIGEST appeals to that hard-to-reach segment of the golf market. The audience is affluent and successful, with an average age of 36 and an average household income of $67,940.
Monthly Ad Impressions:
3,300,000
Ad Specifications:
468x60
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