1. Selling Ad Space Online: An Evolving Model 1a. Marketing the Web Site: Promoting the Viewership 1b. Selling Advertising Space 1c. Negotiating Rates 1d. Scheduling Advertisements 1e. Receiving and Reviewing Advertising Creative 1f. Running Targeted Advertisements 1g. Serving Ads 1h. Tracking Advertisement Activity 1i. Billing for Advertisements 1j. Planning for the Next Campaign 2. Staffing 3. The ADSmart Solution 3a. ADSmart Sales Services 3b. ADSmart Management Services 3c. ADSmart Ad Server and Management Software 3d. Partnering With ADSmart Makes Sense
2. Staffing
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