The ADSmart Advantage
for Web Publishers

More Exposure and Clout | Build Beyond the Banner | Expert Ad Management |  You’re In Control | Low Risk

Lasting relationships, not fleeting impressions, are what  successful  interactive marketing is all about. If you want greater ad revenues and long-term partnerships with advertisers, then join the ADSmart Network of premier Web sites. Our philosophy is simple: Belong to a quality network and quality advertisers will come calling.

ADSmart provides both media sales and centralized ad management services to help manage your Web advertising business. Joining our network is the best way to help you sell a higher percentage of your ad inventory each month. It’s also the smartest, most cost-effective way to manage advertising on your site.

Already have your own sales force? Listing a percentage of your inventory in the ADSmart Network is an ideal way to supplement your sales coverage and increase your exposure to new ad buyers on the Web. We can even provide your sales team with a robust sales-quote and booking system that ties into ADSmart's campaign management software, so you can consolidate all your sales efforts through a single, easy­to­use, online system.

More Exposure and Clout
Joining the ADSmart Network means being where the buyers are. ADSmart's goal is to provide quality Web sites in the six elite affinity groups most sought after by advertisers: Generation-X, College, Sports, Business and Finance, Travel, and Technology.

By recruiting top Web sites that are unique within these categories, ADSmart delivers the focus, reach, and quality that advertisers want. This network strategy also means ADSmart can sell each category and site at an expert level to a wider array of advertisers.

ADSmart classifies its member sites  based on content, so we help agencies find your site every time your content matches their needs. Our classification system leverages the Web to bring up every relevant facet of your site because even if your financial section doesn't fit the campaign, your business travel section might.

Is your site a candidate for the ADSmart Network? Not every one is. If so, you’ll be in good company — and that’s what advertisers want

Build Beyond the Banner
Banner sales are great, but they don't necessarily forge lasting relationships with advertisers. That's because advertisers are looking for better ways to build brand awareness and drive qualified traffic to their sites. Sponsorships are one of the most effective ways to accomplish these goals.

ADSmart takes the time to understand your content, marketing needs, and profit goals so we can work with you to develop creative — and long-lasting — advertiser relationships. Sure we sell banners, but we specialize in creating extra value for advertisers through sponsorships.

Expert Ad Management
Marketing your site and finding the right buyers is just the beginning. Then there’s the campaign trafficking, reporting, and billing. Our comprehensive ad management services eliminate the logistical burden — and the headaches — of running an advertising campaign. We manage all the back end work: tracking your inventory, serving and managing the ad campaigns, reporting on campaign results, and billing advertisers.

ADSmart’s top-of-the-line hardware and software ensures the best possible performance for serving ads online and managing your advertising business 365 days a year, 24 hours a day. You don't have to invest in staffing, hardware and software upgrades, reliability provisions such as mirror sites, and other up-front and ongoing infrastructure costs that far exceed our network fees. The result? You’ll see a big boost to your bottom line.

You’re In Control
Unlike other networks, ADSmart doesn’t dictate pricing for your site. Instead, you  control the pricing of your electronic real estate. So if your property becomes more valuable, you can “raise the rent.”

And outsourcing operations to ADSmart doesn't leave you in the dark — we provide real-time online reporting to satisfy even the most compulsive pulse­checker. You'll always have a handle on your advertising business whether you're in management, sales, marketing, or editorial.

Low Risk
Finally, our philosophy is win­win. ADSmart collects a straight percentage fee for its services. That means we don’t make money until you do, and we have a vested interest in helping you be as successful as possible.

You really can’t lose. If you have a Web site with compelling content, you’ll love what ADSmart can do for you.

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