Highlights | Performance and Reliability | Secure Access and Reporting | Targeting | Privacy Policy

ADSmart’s proven technology not only serves ads, it helps automate and manage the day-to-day details of running the ADSmart Network. Using our extensive experience in the advertising industry, we developed our own software, processes, and methodology to run our network. The result: We provide the best possible service to our member sites and advertising clients.

Highlights
Our high-performance technology is designed to serve and manage advertising for multiple member sites around the world. Unlike ad server software that serves ads locally for a single site, our technology serves ads remotely and provides our member sites, advertising clients, and employees with secure, online access to the system for booking, targeting, and tracking campaigns.

The ADSmart technical operations team is staffed by network, system, and database administrators and production engineers who manage the details of serving campaigns 24 hours a day. The ADSmart Network and ad management services are based on powerful, well-tested technology. Sumitomo Corporation of Japan selected ADSmart’s technology to run their own advertising network, ADSmart Japan. http://www.adsmart.ne.jp

Performance and Reliability
We designed the ADSmart system to serve ads remotely and reliably (without interruption) 24 hours a day, 365 days a year. ADSmart maintains both a primary Internet Hosting Facility and an emergency fail-over site for redundancy.

The system is distributed, scaleable, and designed to run on multiple servers for optimum performance during peak hours. All ads are served from memory for rapid ad delivery, and campaign information and access rights are stored in our Oracle-based campaign management application.

System monitoring and emergency paging are built into the ad management software. Our technical operations team is skilled in design, troubleshooting, backup, administration, monitoring, and upgrades. Team members have an average of seven years experience.

Secure Access and Reporting
ADSmart member sites, advertising clients, and employees worldwide have online access to our Oracle-based campaign management system to plan, book, target, and track campaigns 24 hours a day. Multiple levels of access are provided based on a user’s specific role within his or her organization. Subscribers view the information they need to do their job, and nothing more.

We offer a wide selection of reports for member sites and advertising clients including:

• Campaign Performance Reports
• Campaign Detail Reports
• Creative Status Reports
• Inventory Reports
• Revenue Reports

Reports can be easily exported to Microsoft Excel for customization.

Targeting
ADSmart gives advertisers a complete set of targeting options for campaign objectives ranging from brand awareness to lead generation to electronic commerce. We offer targeting by content, keyword, user profile, user domain, or IP address, all backed by common-sense strategies. Campaigns can be designed to maximize brand awareness, or frequency limits can be applied when the objective is direct marketing.

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