What the ADSmart Network Can Do For You | Ad Management

When you join the ADSmart Network, you can choose among a wide range of services, from media sales to centralized ad management. Our flexible service options are outlined below. Call us for more details.

Option A: Sell All, Serve All
We sell your entire ad inventory and run your advertising management.

Option B: Sell Some, Serve Some
We can supplement your existing sales force -- giving you broader national coverage -- and provide only those ad management services you need.

Option C: Sell Some, Serve All
We sell only a portion of your ad inventory but consolidate all sales efforts through a single ad management system.

Option D: Sell None, Serve All
You use your own sales force, but let ADSmart’s powerful ad serving capability make your sales, operations, administrative, editorial, and financial staffs more productive.

What the ADSmart Network Can Do For You
As a member of the ADSmart Network, you’ll benefit from the many services we provide.

Expand your reach by combining your sales force and ours.
Whether you exclusively use ADSmart’s sales team or ask us to complement your existing sales force, our Internet-savvy experts have the know­how, contacts, and interactive sales tools to effectively package your site and promote its uniqueness.

Promote your site with an online media kit.
ADSmart produces an online media kit for your site which provides information that advertisers need to make a decision: key data about your site, audience characteristics, awards won, and special sponsorship and promotional opportunities.

Target your users more precisely.
We leverage your content, user demographics, and user-profile data to maximize targeting. By delivering the most relevant ads to users, you can provide the best click­through rates to your advertisers and keep them coming back.

Automate scheduling to save you time, money, and headaches and to eliminate double­booking.
Our unique inventory management system maximizes sales by providing real-time information on available, reserved, and booked inventory.

Post your creative guidelines online for advertisers in order to eliminate confusion and controversy.
We make it easy for advertisers to upload creative via the Web, and our Web-based interface makes creative review and approval a breeze.

Track and report ad activity.
Information on campaign status, current inventory level, and site revenue is updated automatically in real time -- so you always know where you stand.  And reports are customizable to meet your needs.

Bill and recognize revenue automatically.
Eliminate the time, costs, and headaches of manual billing and increase the likelihood of timely payments.

Depend on our server farm’s reliable technology.
Gain peace of mind, knowing your site’s ads are always up and running when they should be.

Rest easy knowing our customer support representatives are just a phone call away.
Our support professionals are proactive problem-solvers with both Internet and business expertise. And they’re backed by one of the best operations, database, and engineering teams in the business.

Ad Management
Already have an established sales force but don't want to assume the logistical burden and cost of implementing an in-house ad management solution? ADSmart’s ad management services provide you with a turnkey, full-service ad targeting, serving, tracking, and reporting solution.

Or perhaps you have a sales force in place but you want to augment your sales efforts by joining the ADSmart Network. ADSmart can manage all the inventory on your site regardless of who sells it.

Either way, ADSmart can manage your entire inventory for a fraction of what it would cost to buy a packaged solution and put an operations and support staff in place. We can even provide your sales team with a robust sales-quote and booking system that ties into ADSmart's campaign management software, so you can consolidate all your sales efforts through a single, easy­to­use, online system.

ADSmart’s Comprehensive Ad Management Services

• Plan campaigns using our online Web-site interface.
   
• Target users more precisely by leveraging your content, user demographics, and user-profile data, thereby providing the best click­through rates to keep your advertisers coming back.
   
• Upload associated creative into the ADSmart system, where our customer support staff reviews it according to your editorial guidelines.
   
• Manage ad campaigns easily because ADSmart handles the scheduling of creative on your site.
   
• Depend on our server farm’s reliable technology  to ensure your site’s ads are always up and running when they should be.
   
• Track and report real-time ad activity (campaign status, current inventory levels, and site revenue) through a secure, customizable point-and-click interface, then distribute the report data to your advertisers and use it for billing.
   
• Pay only for what you need: We bill you a monthly management fee based on your ad volume.
   
• Rest easy knowing you can call our customer support representatives who have both Internet and business savvy, and are backed by one of the best operations, database, and engineering teams in the business.

Home | Advertiser Information | Web Publisher Information | About ADSmart | Contact Us