CONTACT:
Su Doyle, ADSmart.net
Jim Nail, ADSmart.net
Jim McManus, The Weber Group
Peter Delgrosso, The Weber Group
Boston Red Sox, NESN, The Sports Network and Five Other Sports Sites Announce Membership inthe AdSmart.net
Online Advertising Network
Adds over six million monthly impressions of highly-targeted sports enthusiasts
March 4, 1997
ANDOVER, MA, March 4 , 1997 – ADSmart Corporation, creator of the first fully automated system to manage the comprehensive online advertising process, announced today that seven diverse sports sites have signed on as members of ADSmart.net, the company's rapidly expanding network collaboration which fully automates the interactive media buying process for advertising agencies and Web sites. The seven sites, which include The Official Web Site of the Boston Red Sox, The Sports Network, New England Sports Network (NESN), Only Sports, America's Sports Headquarters, Adventure Sports Online, Hockey Guide and Sports Celebrity Network, create a diverse roster of athletic sites for advertisers desiring to target specific audiences for spectator and participatory sports, from college basketball to white water rafting. The ADSmart site is located at .
As Mmemberss ofthe network ADSmart.net, these Web sitesare able to leverage ADSmart's page-level site classification system to offer highly targeted audiences of sports enthusiaststo maximize their attractiveness to potential advertisers and expand revenue potential. These sites are also able to offer advertisers comprehensive online reports on impression delivery and click through performance of their advertising campaigns as a result of their affiliation with ADSmart.net.The Sport Network's Web site is located at http://www.sportsnetwork..com.
"We are delighted that such high-profile sports-oriented sites have decided to join ADSmart.net," stated Martin Lowrie, President of ADSmart. "Sports sites are one of the most popular areas on the Web and important for advertisers. All of our sports sites offer excellent sports information, well-designed sites, and strong, rapidly growing audiences. Advertisers buying ad space on our sports sites through ADSmart will be able to broaden the reach of their campaigns against a high quality audience of sports enthusiasts."
Sports sites Internet Addresses
Media kits for all properties are posted online at www./network
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for planning, buying, and analyzing Internet advertising campaigns that is fully automated. ADSmart is committed to enable advertisers, advertising agencies and Web publishers to capitalize on the Internet as an emerging mainstream advertising medium through its technology, consultative relationships and experience in direct marketing, advertising, software development and Internet operations. ADSmart has created an Internet based system to provide agencies, advertisers and Web publishers the tools and services needed to conduct successful and profitable Internet advertising campaigns. ADSmart is a whollyowned subsidiary of CMG Information Services, a leader in technologybased direct marketing services. ADSmart was founded in April July 1996 and is headquartered in Andover, Massachusetts. Additional information about ADSmart can be obtained on the Internet a , by sending e-mail to info or by calling 888-559-8222 (508-684-3780 outside the U.S.).
ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all trademarks or service marks of CMG Information Services. All other product or company names mentioned are trademarks of their respective owners.
CONTACT:
Su Doyle of ADSmart Corporation
sdoyle
Jim Nail of ADSmart Corporation
nail
Jim McManus of the Weber Group
jmcmanus
Peter Delgrosso of the Weber Group
pdelgrosso
