Launched in March 1996, the service provides single-click access to real-time delivery of headlines and complete stories from Reuters, UPI, PR Newswire, Future's World News, and Business Wire, as well as full-text search for the latest breaking stories or company news and financials. Information providers include Hoovers OnLine, Zacks Investment Research, Motley Fool, and Baseline giving breadth and depth to News Alert's news content and financial coverage.

News Alert's co-branding partners provide a mini-network of financial and news sites for advertising targeted to the sophisticated, active investor including: PC Quote, Individual Investor Online, Hoovers Online, GO2net, Zacks Investment Research, and Nequity.

News Alert also provides its user with personalized service. Business professionals access information on what's new with their competition; financial planners get the latest information on a wide range of investment options; and active investors to have the power to create personalized news, customized alerts, profiles and portfolios and receive targeted information about their interests. With News Alert, users get a program that always thinks about what's important to them, and when real-time data becomes available, News Alert notifies them immediately and delivers it in seconds. That's why News Alert was singled out for its portfolio alert e-mail service in the June 1997 issue of Smart Money.

Audience Description:
News Alert users are self-directed, financial decision-makers who value the ease of one-stop information gathering for their financial and general news plus News Alert's unique ability to deliver personalized news and financial data. Advertisers can reach investment bankers, portfolio managers, PR representatives, securities analysts, traders, individual investors and savvy consumers who use News Alert to get the right information when they need it.

Advertising Opportunity:
Advertisers can reach self directed investors and active business professionals in content targeted to their marketing needs from news, to company research, to the latest financial data. Sponsorship packages can be tailored to a specific advertiser's needs including live links to online trading sites.

Monthly Ad Impressions:
3 million