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To place advertising on this site, contact an
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ADSmart can pinpoint the right location(s), down to
the page level, for your ad on this site using ADSmart's
unique methodology, TrueTargeting.
TrueTargeting combines demographic and
psychographic criteria with behavior-based
targeting for the best of both worlds.
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www.gorp.com
Site Description:
Great Outdoor Recreation Pages (GORP) has a reputation as the premier source of outdoor information. GORP attracts a loyal following of outdoor lovers by providing the most extensive and highest quality material on everything from hiking to biking, paddling to fishing.
GORP has something for everyone - a marketplace for gear, books and media, and travel; eclectic content on food, health, art, traveler's tales, clubs, facilities for the disabled; and an interactive community with forums on hiking trails, paddling destinations, outdoor recipes, gear swaps, conservation issues and more. Four star descriptions of National Parks, forests, wilderness monuments, wildlife refuges, and International reserves whet the appetite of the active travelers who thrill at natural wonders across America and around the world! GORP is kept fresh with a pipeline of new attractions such as ever-expanding regional guides for hikers, bikers, paddlers, skiers and more plus special sections on Wild & Scenic Rivers and National Trails.
GORP is a C/net Best of the Web site, an Infoseek Select Site, a NetGuide Gold Site and USA Today Hot Site. GORP was picked as the LA Times Site of the week in May '97. New York Times called GORP the "best recreational and ecological resource." GORP has also received the MSNBC Site O' the Night award and was an MSN Pick of the Week. GORP has received dozens of other awards, both online and off.
Advertising Opportunities:
Banner advertising is available in outdoor categories such as camping, hiking, fishing, biking, the environment, extreme sports, snow sports, boating, snorkeling/scuba, hunting, and travel. Sponsorship opportunities exist in the National Park and Forest & Wilderness areas of GORP as well as other special sponsorships crafted in specific outdoor content areas.
Audience Description:
Outdoor enthusiasts who pursue an active lifestyle can be reached through GORP. 20% are between 18-25; 40% are between the ages of % are male; 43% are female. 80% had a vacation in the past year where outdoor recreation comprised a major part of their activities. Source - site surveys
Monthly Ad Impressions:
1,500,000
Ad Specifications:
Home page banners are 234x60. Everywhere else is standard 468x60.
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