ADSmart.net: Take Survey


		Web Measurement Survey -through March 14, 1997 *Please provide your e-mail address so we can send you your exclusive, participants-only advance copy* of: Final survey results Representative survey participant comments Industry analysts' perspectives on the survey questions E-mail address: Please identify yourself as a: Web site publisher Advertiser Agency Industry analyst Other Which criterion is the most important for measuring the effectiveness of Web advertising? What type of advertising is most effective on the Web? Is it more effective to place an ad on: How important is it to have independent (third-party) auditing of Web site statistics, e.g., traffic, clickthrough rates, impressions What tools or mechanisms for measuring Web advertising effectiveness/ROI do you wish you had (that you currently do not have)? Check all that apply. Ability to track the user's clickstream (i.e., the sequence of pages and sites that a user visited during a session) Ability to track sales resulting from online ad Ability to track non-sales or informational transactions (e.g., product information, catalog) Ability to gather demographic/psychographic data from people who view the ad Other Is the Web primarily: Please enter additional comments regarding Web advertising measurement: Please tell us any topics/issues/questions you'd like to see addressed in upcoming Pundits and Polls surveys:** ADSmart is a trademark of ADSmart Corporation. ADSmart.net is a service mark of ADSmart Corporation. ©1997 ADSmart Corporation. All rights reserved.

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