If you're a Web site and you're:

• Just starting to support your site with ad revenue
  
  
• Looking to maximize revenue by supplementing your staff with outsourced services
  
  
• Considering or evaluating software that can run all aspects of your advertising operation, from a sales quote system to inventory management, creative management, ad serving and billing
  
  
• Seeking ways to deliver better, more quantifiable results to advertisers

ADSmart can help you with any or all of those objectives.

The combination of software and services that will best help you run a successful online advertising business depends on your staffing, resources and ultimate goals. Just answer these brief questions and you will see a customized recommendation to help you make the most of your online advertising business.

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Web Site Business Audit Tool

Sales

Revenue is the goal of running an advertising business, so building or expanding your sales presence is a top priority. Which option best describes your current sales situation?

No advertising sales force in place
Need to supplement my sales force
Advertising rep firm in place
In-house advertising sales team in place

Promotion

Once you're running an advertising business, you need to promote your site to advertisers as well as to viewers. Which one of the following best describes your promotional activities?

Haven't started marketing my site to advertisers yet
Actively promoting my site to advertisers through hard copy and Web-based advertising directories and media kits

Engineering

If you have an engineering team in place, they may be asked to juggle multiple responsibilities: site enhancements, site redesigns, maybe even building an ad server. Which best describes your current engineering situation?

No engineering team ­­ site operations only
In-house software development team dedicated to new site content
In-house software development team developing ad server

Technical Operations

Publishing a Web site means running a 24-hour operation and providing the staff and equipment to do it right (or having someone host the site for you). Which best describes your current situation?

Hosting is outsourced
Site operations staff and servers in place, no advertising operations staff or server
Advertising operations and advertising server in place

Business Operations

The cost to run the business operations of an online ad business effectively and profitably in-house is significant and easy to underestimate. Which option best describes your current situation?

Finance staff in place ­­ no advertising staff
Customer service, advertising managers, sales administrators in place

Strategy

To make content decisions, it's important to understand which pages are attractive to advertisers as well as viewers. To make sales decisions, it's important to know where the buyers are. Which option best describes your information and reporting situation?

Log information available on users, limited information on advertisers
Information available on current advertisers but not potential advertisers
Information available on both current advertisers and potential advertisers

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