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ADSmart TrueTargeting Planner Demo For Advertisers & Agencies
- The following screen demo will show you how ADSmart.net lets you precisely target your desired audience, then book and manage your campaign in minutes, right at your desktop.
- You'll also see how fast and easy it is to upload the creative for your campaign and approve it for insertion immediately, with just a mouse click.
- This demo includes representative screens (not necessarily all screens) from each phase of the process.
- We'll be moving to an interactive demo soon, and we'd be happy to notify you when it becomes available.
Let's get started!
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In ADSmart.net, you start planning each campaign by providing:
- campaign name
- client/product names
- media planner
- job number
- budget
- dates
This information goes into the ADSmart.net database, so you'll be able to track reports, invoices, correspondence, etc., for the campaign.
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Next, specify the campaign flighting schedule, using percentages. You have complete control over how the campaign is flighted start with a bang, peak in the middle, build to a crescendo...
...or let the True Targeting Planner automatically distribute your ad impressions evenly over the duration of your campaign.
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Define your audience via demographics and psychographics, if you wish...
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...then choose the specific interests you are targeting.
Each category offers detailed choices; specify as many characteristics
as you wish. The True Targeting Planner lets you precisely
target your audience through combinations of more than 350 possible
characteristics that advertisers and agencies have told us they're
looking for.
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ADSmart.net also lets you filter your audience using one
or more filters, based on
- browser type
- operating system
- domain type
- domain name
- country
For example, you can target only people who use a certain browser, or people in a certain country.
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Once you've defined your target audience, ADSmart makes an initial network media buy recommendation.
You can easily eliminate any property you don't wish to buy, or change your audience or campaign criteria.
ADSmart's online media kit gives you the detailed information
you need to decide whether to include or exclude each of the recommended
media properties. Eliminate any property you don't wish to include
with just a click you're in complete control of your buying
decisions.
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If you've allocated a portion of your budget to keywords, you can specify them here.
As many keywords as you wish.
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That's it -- your campaign is done! Just scroll to review the plan, revise as desired, and click Reserve. We'll hold the space for you for up to a week to give you time to download the insertion order, sign it, and fax it back to ADSmart to book the space.
- Once your campaign is booked, you upload your creative to
ADSmart.net, check its appearance and approve it online, then
assign it to each location, right at your desktop.
- Sending and approving creative using ADSmart.net is accurate,
fast, efficient, and hasslefree!
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Sending and Approving Creative
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When you enter the Creative Upload area, you'll see a summary of the Web sites and ad spaces you've booked for this campaign.
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Tell ADSmart.net to use existing creative that you've uploaded previously, or upload a new creative.
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To upload a new creative, just enter the filename.
Or browse a list to find the desired file and select it.
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Once you've provided the filename, just click Review...
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...and then Approve if everything looks as it should. See immediately that the correct creative was received in good condition.
(If not, just page backwards and make any changes.)
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Once you've approved the creative, assign it to each ad space with just a mouse click.
Make sure it looks right and approve it.
That's it!
P.S. If you'd like to know when our interactive demo is
available, we'd be happy to notify you.
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ADSmart is a trademark of ADSmart Corporation. ADSmart.net is a service mark of ADSmart Corporation.
©1997 ADSmart Corporation. All rights reserved.
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