ADSmart debuts automated system to manage online ads
Chris Jones
InfoWorld Electric
January 27, 1997
AdSmart this week will launch ADSmart.net, an automated system that manages the process of creating, submitting, and paying for online advertisements.
Intented to help Web sites and ad agencies better target consumers and generate higher response rates, the service uses demographic and other criteria to identify 500 possible audience characteristics, which are presented to potential advertisers trying to target their ads. Advertisers define their target audiences and are then able to approve suggested sites before they reserve ad space.
ADSmart manages the sales quotation, buying, and launching of the ads. It also schedules and rotates the ads, and is also able to monitor and analyze data to determine the effectiveness of the campaign.
ADSMart.net, a network of companies using ADSmart, is at . Classifieds2000, SafeSurf, The Chathouse, and The Sports Network are early members of the service.
Advertising agencies have access to ADSmart.net buying, placement, targeting, and campaign management services at no charge. Web sites are charged a variable percentage of advertising revenue based on the range of sales and management services outsourced to ADSmart.
