CONTACT:
Michael Garces, Price Watch
Jim McManus, The Weber Group
Price Watch Selects ADSmart As Online Advertising Network Of Choice
Toronto e s c o r t s
Price Watch joins ADSmart to leverage "true targeting" and maximize opportunities for advertisers to reach their target audience
May 22, 1997
SAN ANTONIO, Texas, May 22 PRNewswire -- Price Watch, the premier
computer retail pricing directory on the Web, announced that it has joined
ADSmart.net, the first network to fully automate the online advertising
process. Price Watch joins more than sixty other high content sites as
members in this network collaboration. Price Watch, as a member of
ADSmart.net, is now able to benefit from ADSmart's site classification system
to maximize its attractiveness to potential advertisers and expand revenue
potential. The network is also attractive to advertisers because it gives
them confidence their ads will be seen by highly targeted leads, in this case,
computer shoppers ready to buy. Price Watch's Web site is located at
http://www.pricewatch.com.
ADSmart is located at .
By leveraging the cost efficiencies of online purchasing and through
leading edge automation of Internet advertising management services, ADSmart
and the members of its network are charting unique territory in the world of
online advertising. Price Watch, formerly a member of another Internet
advertising network, chose ADSmart because of its comprehensive automated
management system and ability to match advertisers with qualified potential
customers.
"We are rapidly expanding our reach among computer enthusiasts by
providing them with real-time computer equipment pricing information," said
Michael Garces, CEO of Price Watch. "By working with ADSmart.net, we are able
to focus on what we do best - develop a high quality site. ADSmart provides
us the flexibility to increase our revenues from advertising without a major
investment in time or energy."
"We are very excited that Price Watch has chosen to become a member of
ADSmart.net," stated Martin Lowrie, President of ADSmart. "The addition of
Price Watch to our network of sites enables us to offer advertisers a highly
trafficked, well-designed site for computer aficionados. Advertisers wishing
to reach computer enthusiasts who make frequent online purchases, will find
Price Watch's site a perfect match."
About Price Watch
Price Watch is the place savvy computer buyers visit to get a great street
price on hardware, software and communications equipment for home or business.
Price Watch is a trusted, independent organization that monitors dealer
pricing across North America and allows dealers to update their prices in
real-time. Since their launch in August 1995, they have attracted an
educated clientele of computer buyers, users and enthusiasts, and are now the
featured comparison shopping service on Netscape Destinations.
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for
planning, buying, and analyzing Internet advertising campaigns that is fully
automated. ADSmart is committed to enable advertisers, advertising agencies
and Web publishers to capitalize on the Internet as an emerging mainstream
advertising medium through its technology, consultative relationships and
experience in direct marketing, advertising, software development and Internet
operations. ADSmart has created an Internet based system to provide agencies,
advertisers and Web publishers the tools and services needed to conduct
successful and profitable Internet advertising campaigns. ADSmart is a
wholly-owned subsidiary of CMG Information Services (Nasdaq: CMGI), a leader
in technology-based direct marketing services. ADSmart was founded in
April 1996 and is headquartered in Andover, Massachusetts. Additional
information about ADSmart can be obtained on the Internet at
, by sending e-mail to info or by calling 888-559-8222 (508-684-3780 outside the U.S.).
Source: ADSmart Corporation
ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all trademarks or service marks of CMG Information Services. All other product or company names mentioned are trademarks of their respective owners.
CONTACT:
Michael Garces of Price Watch,
jmcmanus
Jim McManus of the Weber Group
jmcmanus
