CONTACT:
Su Doyle, ADSmart.net
Jim Nail, ADSmart.net
Jim McManus, The Weber Group
ADSmart Corporation Names Bobbie Halfin Vice President of Advertising Sales
Entrepreneur Halfin will leverage 20 years of sales, advertising, marketing
and strategic planning experience to drive online advertising sales in new
markets
March 17, 1997
ANDOVER, Mass., March 17 -- ADSmart Corporation, creator of
the first fully automated system to manage the online advertising process,
today tapped advertising and publishing veteran Bobbie Halfin to be its Vice
President of Advertising Sales. Ms. Halfin comes to ADSmart from Parade
Publications. Halfin's varied experience in starting up new media ventures
and multimedia consulting makes her uniquely qualified for directing the
company's sales team to take ADSmart.net, ADSmart's fully automated
comprehensive ad management service, to the next level -- by continuing to
build a quality network of sites and sell highly-targeted media buys to online
advertisers. Halfin will create a highly-leveraged sales network by enabling
agencies to plan, schedule, submit creative and measure results of online
campaigns with ADSmart's web-based True Targeting Planner. ADSmart is located
at .
Ms. Halfin brings more than 20 years of advertising sales experience to
ADSmart. Most recently, she was instrumental in the growth of sales at Parade
Magazine. Her experience initiating aggressive, innovative and successful
strategic sales plans at national publications such as Sassy, McCall's,
Rolling Stone, Working Woman and Glamour, provides ADSmart with the ideal
combination of skills to impact not only the market goals of ADSmart.net's
member sites, but also to contribute significantly to the company's future
growth. Halfin will be based in ADSmart's New York office.
"We are enthusiastic about Bobbie joining the ADSmart team. She brings
the company a wealth of consumer sales knowledge combined with technology
acumen. This is truly a rare combination of capabilities in this industry,"
stated Martin Lowrie, President of ADSmart. "Her proven track record of
managing successful sales initiatives and entrepreneurial spirit are the
precise qualities we need to ensure ADSmart's future success."
About ADSmart Corporation
ADSmart Corporation provides the next generation interactive service for
planning, buying, and analyzing Internet advertising campaigns that is fully
automated. ADSmart is committed to enable advertisers, advertising agencies
and Web publishers to capitalize on the Internet as an emerging mainstream
advertising medium through its technology, consultative relationships and
experience in direct marketing, advertising, software development and Internet
operations. ADSmart has created an Internet based system to provide agencies,
advertisers and Web publishers the tools and services needed to conduct
successful and profitable Internet advertising campaigns. ADSmart is a
wholly-owned subsidiary of CMG Information Services (Nasdaq: CMGI), a leader
in technology-based direct marketing services. ADSmart was founded in
April 1996 and is headquartered in Andover, Massachusetts. Additional
information about ADSmart can be obtained on the Internet at
, by sending e-mail to info or by calling 888-559-8222 (508-684-3780 outside the U.S.).
Source: ADSmart Corporation
ADSmart, ADSmart Corporation, ADSmart.net, and CMG are all trademarks or service marks of CMG Information Services. All other product or company names mentioned are trademarks of their respective owners.
CONTACT:
Su Doyle,
sdoyle
Jim Nail,
nail
both of ADSmart Corporation
Jim McManus of the Weber Group
jmcmanus
