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http://www.redsox.com
Site Description:
Fans from around the world can log into redsox.com, the official Web site of the Boston Red Sox. Created for everyone from the baseball enthusiast to the casual fan, redsox.com combines the exciting, rich history of the team with live scoreboards. The storied tradition and loyal following of the Boston Red Sox contribute to the success of redsox.com.
Archived game summaries and statistics, Ted Williams' last "at-bat homer," breaking news, game previews and recaps -- redsox.com has it all! Fenway Park, one of the oldest ballparks in the Major League, is presented in a new light with a "behind the scenes tour." Interactive games and live scoreboards allow fans to experience new technologies of the Internet. The "Friendly Fenway FunZone" features games, contests and puzzles dedicated to the younger fans.
In addition to Spring Training coverage, redsox.com keeps fans informed during the post and off-seasons. Once the regular season ends, fans can follow the League into the Pennant Races and the World Series. During the off-season, they stay on top of trades and big moves as early predictions from the experts keeps fans in the game year round.
Each week, thousands of fans rely on redsox.com as their number one source for baseball information. As a recipient of USA Today's "Hot Site" award, Microsoft Network's Sports Pick, and the prestigious Magellan Four-Star award, redsox.com continues its commitment to provide a superior Web site.
Audience Demographics:
Audience is predominately male, Age 19-45, with 61% having made purchases online.
Benefits of Advertising
Television Promotion - aggressive on-air promotion on NESN, 30 second spots on NESN, numerous live announcements and graphics during NESN televised Red Sox games.
Internet Promotion - Interactive links from NESN SportsCircuit's Internet and AOL sites. Various contests and giveaways on the Web site.
At Fenway Park - exposure on Diamond Vision scoreboard in Center Field
Print Media - ads and press releases
Monthly Ad Impressions:
100,000
Ad Specifications:
468x60
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