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TrueTargeting combines demographic and
psychographic criteria with behavior-based
targeting for the best of both worlds.
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www.sportspin.com
Site Description:
Sports Celebrity Network brings the fans year round coverage of their celebrity athlete of choice. Rather than just offering reports and stagnant biographical/statistical information, Sports Celebrity Network focuses on America's long standing passion for its celebrity athletes.
A click away from the headline news pages takes you to the top athletes in all of the major genres. The athlete's latest news, bio and career stats, as well as one-on-one interviews, a section called "Quotes", and Sports Celebrity Network "Trivia" take the fans out of the stands to give them an 'up close and personal' experience with their favorite athlete.
Sports Celebrity Network has already won many awards since its launch in March of 1997. They earned three "Sites of the Week" listings in just the first two days online, was featured on the home page of www.wired.com, and was nominated for the "Best Site of the Year" award on the Platinum 100 site.
Advertising Opportunity:
Advertisers can reach sports enthusiasts on banners throughout the site, or target specific sports categories such as, golf, tennis, baseball, basketball, football, etc. Special sponsorship opportunities are available.
Audience Description:
The typical sports site is 89% male, average household income is over $49,000.
Monthly Ad Impressions:
420,000
Ad Specifications:
468x60
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